Stop Guessing Slow.
Start Learning Fast.
We unify Product Strategy, Software Engineering, and Data Scienceinto a single framework. Don't just build code. Build a Data-Driven Knowledge Machine
The Strategy
We don't start with code. We start with questions. What is your North Star metric? Who is your user? What behavior drives value?
The Build
Engineering excellence meets product vision. We build systems that scale, not prototypes that break. Every line of code serves the strategy.
The Truth
Data is the product. We instrument everything, measure what matters, and surface insights that drive decisions. No vanity metrics.
Humans in the Loop
AI accelerates execution, but humans define intent and verify outcomes. While others sell Automated Magic, we sell Augmented Control.
The Two-Layer Problem
We are solving a deep organizational failure that modern AI tools have inadvertently made worse.
The Solution: The Hashidata Trinity
We believe product development is a closed loop. Strategy defines what to build. Engineering builds it right. Data proves it works. Then the loop repeats, smarter each time.
The Hashidata Principles
How We Work
A systematic approach to building products that scale. Every engagement follows this proven framework.
Discovery Sprint (Week 1-2)
We start by understanding your business model, user base, and current data infrastructure. This isn't a sales pitch—it's a paid strategic engagement.
Foundation Build (Week 3-6)
We architect the data infrastructure and core systems that will power everything else. This is where engineering excellence meets strategic foresight.
Experiment Cycles (Week 7+)
Now we move fast. Each 2-week cycle: ship an experiment, measure results, learn, and iterate. This is where velocity meets rigor.
Continuous Optimization
The Trinity never stops. As your product scales, we continuously refine strategy, improve systems, and extract deeper insights. This is compounding growth.
How We Partner
We don't do fixed-bid projects or staff augmentation. We embed with your team as strategic partners.
Discovery Sprint
A paid strategic engagement to define your North Star metric, audit current systems, and build a prioritized roadmap.
Foundation Build
We build the core data infrastructure, event tracking, and analytics systems that power everything else.
Ongoing Partnership
Continuous experiment cycles, optimization, and strategic guidance. We become your embedded product team.
Who We Are
We're former product leaders, data scientists, and engineers from big companies like Nubank, Docplanner, Whirlpool and also early/mid-stage startups. We've seen what works at the big and small scale.
Douglas Monroe
Head of Product @docplanner, led product teams of over 400 people.
Guilherme Hashimoto
Seasoned Data Scientist and business analyst, leverages his technical and leadership roles at Galena, Nubank, Whirlpool and other startup ventures.
Lucas Hashimoto
Self taught AI Guru, enabler of all things tech and AI.
Frequently Asked Questions
Everything you need to know about working with Hashidata.
Ready to Stop Guessing?
Book a Discovery Sprint and we'll show you exactly what's holding your product back—and how to fix it.